BEAUTY BUSINESS MARKETING CO.
Introducing the founder offer for...
The BKD
Method
A 12-week programme for established beauty professionals who are done relying on Instagram and ready to build a system that actually gets clients through the door.
Be Found. Know, Like & Trust. Decide to Book.
Before you worry about the time commitment
That's it. Built around a busy life.
You're not disorganised. You're not bad at marketing.
"You're doing clients back to back. School pickup at three. And somewhere in between, you're supposed to be posting Reels, updating Google, writing emails, and building a brand. No wonder it doesn't get done."
You've been in this industry long enough to know you're good at what you do. Your clients love you. Your results speak for themselves. You've been fully booked before.
But something shifted. A move, a baby, a quiet patch you couldn't explain. And since then, getting back to where you were has felt harder than it should.
You've tried posting more consistently. You've done the Reels. You've taken courses. But you've never had someone sit with you and explain how the whole thing actually fits together.
That's not a content problem. That's a system problem. And it's exactly what The BKD Method fixes.
Before...
-Checking your booking system before your coffee is made.
-Scrolling Instagram for inspiration that never comes.
-Posting something just to have posted something.
-90 minutes on "marketing." Zero results.
-Quiet diary. Loud anxiety.
After...
✓Enquiry overnight from someone who found you on Google.
✓They'd already read reviews and decided before contacting you.
✓You haven't posted in 3 days. It doesn't matter.
✓Your system is working while you sleep, do clients, pick up the kids.
✓Make a brew. You've got this.
The BKD Framework
Three phases. Every booking follows the same journey.
If one phase breaks, the booking doesn't happen.
The BKD Method builds all three, in the right order, one week at a time.
B
Phase 1 · Weeks 1 to 4
Be Found.
Before anyone can book you, they need to find you. Most beauty pros are invisible to the clients already searching for exactly what they offer on Google and Maps. This phase fixes that from the ground up.
Google Business Profile fully set up and optimised for local search.
Keywords and categories that match how clients actually search.
A setup that works while you sleep, with no daily posting required.
Analytics you actually understand and can act on.
K
Phase 2 · Weeks 5 to 8
Be Known
Getting found is just the start. Once someone sees your name, they check everything. Your social, your reviews, your website, how professional it all feels. This phase makes sure what they find builds enough trust to take the next step.
Messaging that makes the right people say "that's exactly me".
Website clarity that turns browsers into enquiries.
Email systems that nurture without you lifting a finger.
Social content that supports your Google presence, not replaces it.
D
Phase 3 · Weeks 9 to 12
Decide to Book
This is the phase most people skip entirely. And it's where more bookings quietly die than anywhere else. Not because people say no. Because something feels unclear and they hesitate. This phase removes every point of friction in your booking journey.
Full booking journey audit to find and fix every drop-off point.
Enquiry handling that converts without feeling pushy.
Pre and post-booking systems that reduce no-shows and build loyalty.
Long-term stability so your diary isn't at the mercy of the algorithm.
What you build
The Hub Spreadsheet
This is the part most programmes skip entirely.
Over the 12 weeks, you build your own Hub Spreadsheet. It becomes the central brain of your entire business marketing. Everything in one place, specific to you, ready to use the moment the programme ends.
You don't leave with a folder full of notes you'll never open.
You leave with a tool you'll use every single week.
Inside your hub
Social media, Google posts, emails and blogs - everything you need to write any piece of content, pulled from your own business.
Website content - fully thought through and ready to use or hand to a web designer.
DM automation scripts - so enquiries are handled even when you're with a client.
Objection handling - so you know exactly what to say when someone hesitates before booking.
Everything inside...
What's included in The BKD Method.
✓12 weeks of live-taught content covering the full booking journey.
✓Lifetime access to all replays and materials via your client portal.
✓One clear task per week, built around your actual life.
✓Small group capped at 10 people so you actually get support.
✓Weekly group calls with hot seat option
✓Group support until 2 weeks post-programme.
✓Community support for implementation questions.
✓Templates, scripts and swipe files you'll actually use.
✓Your completed Hub Spreadsheet, built by you and yours to keep forever
★Bonus for pay in full.
1:1 planning call with Steph after the programme finishes.
Is this right for you?
Be honest with yourself here.
This is for you if…
✓You're an established beauty pro who's been fully booked before.
✓Instagram feels unreliable and you want a system that doesn't depend on it.
✓Life has shifted and your bookings haven't recovered.
✓You've tried every tactic and still don't know what to actually focus on.
✓You're ready to show up, do the work, and implement it properly.
This is not for you if…
✗You want a quick fix or a viral moment
✗You're not willing to do one task per week
✗You want someone to do it all for you
, thats Done For you management.
PRICING
Launch Offer
Pay In Full
£897
Launch Offer
Pay in Three
3 payments of £315
Why me?
I'm Steph. I spent 10+ years in the beauty industry before I became the person who fixes why brilliant beauty pros aren't getting found online.
I've lived the chaos. The times before social media. The quiet weeks that make you question everything. I know what it feels like to be great at your job and still wonder why the diary isn't full.
I'm known for being dry, direct, and actually explaining marketing in a way that makes sense. My clients say I'm the first person who's ever made it click.
The BKD Method is everything I wish someone had handed me when I was in your shoes.
Frequently Asked Questions
I'm really busy, will I be able to keep up?
One task per week. That's it. This programme is designed around the reality of running a business while juggling life. The juggle is real and I've built it with that in mind.
Is this for me if I’m not “good at marketing”?
Yes.
This is not about becoming a content creator.
BKD teaches you how bookings actually happen so you can stop guessing and start making calm, confident marketing decisions, without relying on Instagram.
Do I need to be on social media to make this work?
Yes, but not every single day.
Social supports the system.
It does not run it.
Inside BKD you’ll build a Google-first booking system that works even when you don’t post.
Is this a course or coaching?
Neither.
It’s a strategic installation container.
You’re not collecting information, you’re installing a calm, proven booking system into your business.
How much time do I need each week?
1–2 focused hours.
That’s it.
No busywork.
No “watch this when you have time” energy.
We work on the right thing, in the right order.
Will this work for my niche (skin / lashes / brows / holistic / etc.)?
Yes.
The system works because it’s built around how people decide, not trends or tactics.
We adapt it to your business.
What if I’ve already tried Google and it didn’t work?
That usually means:
It wasn’t set up properly.
The messaging wasn’t aligned.
The booking journey wasn’t safe.
BKD fixes the system, not just the profile.
"Being amazing at your job means nothing if clients can't find you."
The BKD Method fixes that. For good.
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